Omnichannel Retailing and Vending Machines: An Action Plan

24 hour vending machines and omnichannel management

Recent trends show that the digital space is increasingly merging with physical retail. As you could read in our previous posts, this offers some advantages for retailers as well as consumers. These include; constant availability of products, a personalized shopping experience for customers and maximizing efficiency for the retailer. In this post, we demonstrate a possible action plan for implementing one omnichannel strategy through the use of vending machines in retail.

 

 

Prioritizing automation and innovation as a strategic imperative

40% of retail companies surveyed indicated that automation is viewed as a business goal. Companies that made the venture a strategic priority were able to scale 27% of deals, while companies that did not pursue this strategy achieved only 18%.

Capgemini. 2021
 

Data-based approach

The primary purpose of in-store automation is to improve the shopping experience. In order to be able to interpret these correctly, the data obtained must be properly interpreted. Paul Monnington, Woolworths Group's Head of Payments said: "This project is not just about testing new technologies, it's about how our customers and employees are responding to this whole new way of shopping."

Appoint a central manager

Since the implementation of innovative technology is often a complex process, it is important to appoint a main person responsible. It is particularly important to have a global perspective on the topic and sometimes to work in cross-functional teams.

Integration of automation into the existing ecosystem

This is probably the most important point. Trading companies must not see automation tools as stand-alone. They must be integrated into the business, taking into account the structural requirements, customer requirements, customer behavior and logistical conditions. RetailWindow24 is particularly well suited for its ability to be built into a storefront.


We have been working successfully on robotics and automation solutions for retail for over 10 years. Our products include vending machines, click & collect pick-up stations as well as automation solutions for workflow and hardware management.

 

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